Mohamed Yunus did not lack the support of the two royal members while conferencing in Barcelona, Spain. The Peace Nobel Prize of 2006, founder of the social microcredit bank Grameen Bank of Bangladesh spoke to students of the IESE school.
Yunus declared that the economical crisis has made us seek more endeavours in order to "solve the problem and make the world a different place". E also hope that technology and innovation from multinationals can contribute to people's social well being. He also toook on the opportunity to propose a new Social MBA for the school, that shows that social companies are a real option in the business world that seeks for profits.